7.2 : 전달 네트워크

Delivery networks elevate the shopping experience by giving customers flexibility and convenience in selecting their shopping methods. It necessitates smooth information flow and efficient merchandise distribution.

This is where marketing channels help streamline distribution, connecting manufacturers like Samsung with customers and facilitating the exchange of information for decision-making.

Consider a refrigerator bought from a Samsung outlet. The sales associate scans the product code, generates a receipt, records product details, and sends this data to Samsung via the POS system.

If purchased from Best Buy, the information reaches Best Buy's corporate office or distribution center before reaching Samsung.

This real-time data helps Samsung in production and distribution planning, product development, inventory management, and pricing strategies.

Before shipping to Best Buy's distribution center, Samsung issues an Advanced Shipping Notice detailing the shipment.

The center then schedules delivery and initiates payment upon receiving the shipment.

Samsung may also directly ship products to its company outlets or Best Buy Distribution Centers, from where these are further distributed to Best Buy stores.