2.4 : 산업구조 분석모형 - 응용

Conducting a five-forces analysis involves identifying and evaluating factors influencing each of the five forces.

Here's the five forces model applied to Southwest Airlines,

The threat of new entrants seems low because of regulatory hurdles and brand recognition. However, market growth and accessible aircraft financing mitigate these barriers, resulting in a moderate threat.

The bargaining power of suppliers seems significant. Boeing and Airbus are the leading aircraft suppliers. But Southwest's large orders make it a low threat.

The bargaining power of buyers is substantial. Customers have numerous options and can easily switch to competitors. It impacts pricing, resulting in a high threat.

The threat of substitutes includes alternatives like cars or trains, particularly for short distances. It's a moderate threat.

The intensity of competitive rivalry is significant, with intense competition from players like Delta, American, and United Airlines. The threat is high.

In conclusion, the airline industry faces substantial threats, requiring Southwest to monitor, strategize, and use marketing to sustain its competitive position.