9.5 : פיתוח מוצר אחראי

Responsible product development involves creating or improving products focusing on customer needs and broader societal and environmental impact.

It begins by ensuring that the products are safe and of good quality.

It's important to respect patents, trademarks, and copyrights. Copying another company's product harms its brand reputation and can lead to legal consequences.

Also, promoting unfair competition is not a responsible behavior.

While acquiring or discontinuing products, marketers must conduct an impact assessment and inform all stakeholders about the change.

Sourcing of raw materials should also follow proper procedures to minimize waste and environmental impact.

Another way of ensuring responsible product development includes maintaining safe working conditions and fair labor practices.

Additionally, providing robust warranties like Apple demonstrates a company's commitment to customers. Educating consumers about responsible product use and disposal is important.

In this journey, a marketer's decision should emphasize balancing profitability and positively contributing to society and the environment.