marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

social responsibility and ethics in marketing

Social Responsibility and Ethics in Marketing

Chapter 9 social criticisms of marketing

Social Criticisms of Marketing

Businesses often use profitable marketing strategies that can be criticized for harming customers, organizations, and society instead of promoting a ...

data privacy and consumer information protection

data-privacy-and-consumer-information-protection

Data Privacy and Consumer Information Protection

The digital age poses risks, including data misuse and cyberattacks, leading to financial loss, identity theft, and privacy breaches.
As a result, ...

ethics in data gathering

Ethics in Data Gathering

In the age of data-driven marketing, businesses leverage extensive customer data to personalize promotions, communications, and products.
As a result, ...

ethics in target audience selection

Ethics in Target Audience Selection

Target audience selection is crucial for businesses to customize messages and maximize marketing efficiency.
Simultaneously, it&#39;s crucial to maintain ...

responsible product development

Responsible Product Development

Responsible product development involves creating or improving products focusing on customer needs and broader societal and environmental impact.
It ...

ethics in pricing

Ethics in Pricing

The price of a product or service shapes customer perception of value, driving revenue and market positioning for businesses.
But, companies often engage ...

deceptive practices in marketing communications

deceptive-practices-in-marketing-communications

Deceptive Practices in Marketing Communications

Deceptive marketing uses false or manipulative tactics, like misleading ads and hidden fees, to persuade consumers.
It arises from either the absence, ...

cultural insensitivity and stereotypes

Cultural Insensitivity and Stereotypes

Cultural insensitivity refers to a lack of awareness or understanding of different cultures, which can lead to offensive or disrespectful content.
This ...

green marketing

Green Marketing

Green marketing is about promoting products or services by highlighting their environmental advantages.
These products or services are produced and ...

conscious marketing

Conscious Marketing

Conscious marketing involves mindful and ethical strategies developed by businesses aimed at positively impacting society and fostering customer trust.
It ...

social responsibility and corporate citizenship

social-responsibility-and-corporate-citizenship

Social Responsibility and Corporate Citizenship

Social responsibility and company citizenship define a firm&#39;s actions towards society and communities.
A company&#39;s exercise of its rights, ...

sustainable marketing

Sustainable Marketing

Sustainable marketing means caring for the environment and society while ensuring the profits and well-being of future generations.
Five fundamental ...

Business - Marketing

Social Responsibility and Ethics in Marketing

9.1 : Social Criticisms of Marketing

9.2 : Data Privacy and Consumer Information Protection

9.3 : Ethics in Data Gathering

9.4 : Ethics in Target Audience Selection

9.5 : Responsible Product Development

9.6 : Ethics in Pricing

9.7 : Deceptive Practices in Marketing Communications

9.8 : Cultural Insensitivity and Stereotypes

9.9 : Green Marketing

9.10 : Conscious Marketing

9.11 : Social Responsibility and Corporate Citizenship

9.12 : Sustainable Marketing