8.11 : 促销 II

Sales promotion helps attract customers and promote sales in various ways.

For example, coupons offer item discounts, such as Kellogg's buy-one-get-one-free deal, which makes it cost-effective.

Free samples allow customers to try before buying and build trust, like Spotify's 30-day free trial.

Premiums are free items earned with purchases that enhance the brand's perceived value, such as McDonald's Happy Meal toys.

Loyalty programs provide rewards, discounts, and special incentives to foster customer loyalty, like the exclusive benefits of Amazon Prime.

Rebates attract customers with partial reimbursements, like a dishwasher with a 100-dollar cashback offer. This makes future purchases of products seem more affordable.

Sales promotions like contests and sweepstakes are used to attract customers and also gather data.

Contests offer valuable prizes like cash rewards in a video game tournament.

Sweepstakes are lotteries where participants pay a minimal entry fee for a chance to win exciting prizes, from luxurious vacations to generous gift baskets.

Coupons and samples are inexpensive promotions, whereas premiums and loyalty programs have moderate costs. Contests, sweepstakes, and rebates are more expensive.