Chapter 6
Capturing Customer Value: Price to Exchange
价格和交易所
Traditionally, price refers to the monetary value the customer pays for a product or service.
But, a consumer also spends time and effort searching for ...
定价的 5 个 C
Effective pricing strategies are built upon the five Cs of pricing. These include Company Objectives, Customers, Cost, Competition, and Channel Members.
...
影响价格决策的内部考虑因素
Pricing decisions are influenced by internal factors, such as the company's marketing strategies, objectives, marketing mix, and organizational ...
影响价格决策的外部因素
Pricing decisions are influenced by several external factors.
Firstly, the market structure, which categorizes industries based on the level and type of ...
定价方法
Pricing methods are of three types.
First is cost-based pricing, in which prices are determined by adding a profit margin to the production cost.
For ...
定价策略
In marketing, Everyday Low Pricing and High/Low Pricing are two key pricing strategies.
Brands select between EDLP and high/low pricing depending on ...
定价策略 I
Pricing tactics are temporary methods businesses utilize to adjust prices according to the five Cs to stimulate demand and attain marketing objectives.
...
定价策略 II
Businesses enhance sales by using various pricing tactics.
The first tactic is Rebate pricing, where customers are offered a partial refund after purchase ...
新产品定价策略
The two most prevalent pricing strategies for new products are market-skimming and market-penetration pricing.
In market skimming pricing, a company sets ...
产品组合定价策略 I
Product mix pricing strategies guide businesses in setting prices across their product lines to optimize profits. There are five key types.
First is ...
产品组合定价策略 II
Businesses with diverse product offerings use product mix pricing strategies to optimize profits, elevate their products' perceived value, and offer ...
价格调整策略 I
Price Adjustment Strategies enable businesses to adjust their prices in response to shifts in consumer demand and the competitive landscape.
These include ...
价格调整策略 II
Price adjustment strategies allow businesses to adjust prices based on the customer's location, behavior, demand, and the country where products are ...
价格变动
To remain competitive, businesses must proactively manage prices by initiating price changes or responding to those of competitors.
These adjustments can ...
公共政策和定价
Government-imposed public policies aim to prevent illegal pricing practices. The policies differ based on a country's economic conditions and market ...
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