2.15 : SWOT 분석 - 개념

SWOT analysis provides a structured framework for evaluating internal strengths and weaknesses as well as external opportunities and threats.

Strengths are internal attributes where an organization excels. They are competitive advantages such as a strong brand reputation or product quality. These strengths require nurturing.

Weaknesses are internal deficiencies or vulnerabilities that organizations must address, like poor social media presence or ineffective market segmentation.

Opportunities are external market or industry trends a business can leverage for its benefit, such as emerging social media platforms or shifting consumer preferences.

Threats are external factors that can harm or impede business growth, which organizations must strategize to mitigate. These can include strong competing campaigns, changing market regulations, or negative consumer trends.

Tools such as VRIO and Value Chain Analysis play a crucial role in recognizing and understanding strengths and weaknesses.

Meanwhile, the Five Forces Model, Competitor Analysis, Perceptual Maps, and PESTEL analysis assist in identifying external opportunities and threats.