10.2 : 独占的競争

Product differentiation is the strategy of making a product stand out from competitors through distinctive attributes such as design, quality, branding, features, or exclusive customer service.

In monopolistic competition, firms set themselves apart by creating differentiated products instead of engaging in price wars. This approach allows them to gain a competitive edge.

For instance, one seller may specialize in organic apples, whereas another may offer larger and juicier apples. Similarly, one seller may offer a luxury brand of watches, while another may provide rugged and durable watches suitable for outdoor activities.

Differentiated products benefit both consumers and businesses. Consumers enjoy a plethora of choices as per their preferences, while businesses cultivate brand loyalty and stand out in the marketplace.

Yet, achieving product differentiation poses challenges, as companies often heavily invest in advertising to highlight their distinctive features, potentially resulting in elevated prices.

This is how each seller carves out a unique space for themselves amidst a sea of competitors. The ongoing interaction between innovation, differentiation, and competition energizes this market structure.