8.16 : ダイレクトマーケティング　ll

Various industries use direct marketing to attract potential customers and engage with existing customers.

For example, banks use various direct marketing strategies to effectively convey their product value to customers, ensuring easy access to essential information for making informed financial decisions.

Direct mail and catalogs help in promoting banking products like credit cards and loans. They are sent directly to customers' homes.

Using direct selling, the bank's sales team educates customers about savings and investment options.

It is complemented with text messages regarding updates and special offers.

Further, the telemarketing teams proactively contact the customers over the phone and share details about financial products, keeping them informed, engaged, and assisted.

In addition, online marketing, encompassing social media, emails, and web campaigns, is used to promote services, disseminate information, and support customers' journeys.

Lastly, the bank's cash machines and kiosks in crowded areas facilitate services and provide information about its financial offerings to potential customers.