8.15 : ダイレクト マーケティング I

Direct marketing is a technique that communicates a personalized message directly to a target audience to inspire actions.

It is a cost-effective way for businesses to build long-term customer relationships and also boost immediate sales as a short-term goal.

It is also beneficial in obtaining quick responses and collecting valuable customer data.

Consider an organic juice brand introducing a new flavor using a pop-up kiosk at the exit of a busy shopping center.

For direct marketing, the salespeople distribute free juice samples and information pamphlets to attract customers to taste and purchase one.

This technique demonstrates targeting specific customers at the right time and place.

The effect of this direct marketing strategy can be easily monitored by tracking sales and revenue of the new organic juice flavor and gathering customer feedback.

On the other hand, this technique can be intrusive and annoying to the audience, causing them to ignore the messages.