4.7 : 顧客ペルソナ

A Customer Persona is a detailed profile of an ideal customer for the business.

But personas are more than just age, gender, income, occupation, or hobbies.

It details customers' needs, pain points, motivations, and use contexts.

For instance, do they drive to work or take the subway?

Do they prefer to buy online or visit the store?

Do they celebrate with chocolates or barbecues?

What social media channels do they use, and which do they avoid?

Consider Troy and Victor, both college students on a tight budget. Troy is health-conscious, while Victor loves food.

Who will likely be a regular customer of a ready-to-eat fast food brand?

Troy is unlikely to purchase highly processed food products, whereas Victor might be inclined to buy them.

A well-crafted customer persona helps businesses understand how their customers think and what makes them tick.

 It allows businesses to identify the most valuable customer segments, streamline product development based on user needs, craft more targeted and effective marketing strategies, and improve service delivery.