Chapter 12
Marketing Metrics
Introduction aux indicateurs marketing
Marketing metrics are quantifiable values used to assess the performance of marketing strategies and track progress toward specific goals, such as ...
Métriques et KPI
Metrics and Key Performance Indicators, or KPIs, are essential tools for evaluating marketing performance.
While metrics provide a broad view of ...
Mesurer les indicateurs marketing
Measuring marketing metrics is essential for making informed decisions, maintaining a competitive edge, and maximizing the effectiveness of marketing ...
Métriques du marché
Market metrics are quantitative measurements that assess a company's market position and guide strategic decisions, including market share, relative ...
Le cœur et l’esprit partagent des mesures
Heart and Mind Share Metrics evaluate consumer perceptions and attitudes toward a brand, with the heart focusing on emotional responses and the mind on ...
Marges et marges bénéficiaires I
Margins and profit metrics are key financial measures that assess profitability by comparing sales revenue to costs.
These metrics help businesses ...
Indicateurs de rentabilité du client I
Customer profitability metrics help organizations assess customer value and decide on acquiring, retaining, and managing customers.
For example, Customer ...
Marges et marges bénéficiaires II
Financial metrics are vital for assessing a company's financial health. They help businesses set goals and determine the sales required to cover costs ...
Indicateurs de rentabilité des clients II
Customer profitability metrics evaluate the financial value of customers and guide business decisions.
Average acquisition cost refers to the expense of ...
Indicateurs de produits et de portefeuilles I
Product and portfolio metrics are vital for evaluating individual product performance and the company's overall offerings.
These metrics help to ...
Indicateurs de produits et de portefeuilles II
Product and portfolio metrics assess financial impact and guide strategic decisions.
Weighted Contribution Margin measures a product's profitability ...
Métriques de prix
Price metrics help businesses understand how pricing affects demand, market position, and profitability.
Key metrics include price elasticity, optimal ...
Métriques de marketing numérique I
Digital marketing metrics evaluate strategies and provide insights into audience behavior and campaign performance.
These metrics include traffic, ...
Indicateurs de la force de vente
Sales Force metrics measure a sales team's performance, guiding improvements, setting targets, and tracking progress to meet market demands, driving ...
Métriques et analyses marketing
Marketing metrics are crucial for evaluating the effectiveness of marketing strategies. Key metrics include conversion rates, customer acquisition costs, ...
Statistiques du canal
Channel metrics focus on the effectiveness of product distribution and assess how efficiently products reach sales channels, in contrast to Sales Force ...
Statistiques de la promotion
Promotion metrics are essential for evaluating the effectiveness of marketing campaigns. They are divided into various categories to measure a ...
Mesures de marketing numérique II
Digital marketing metrics, such as performance, financial, engagement, and revenue metrics, are essential for assessing the success of a campaign and ...
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