8.20 : 公共关系 II

Public relations or PR tools include publications, video-audio programs, annual reports, media relations, websites, and social media designed to convey and promote positive images and messages about brands.

Publications like brochures and books inform people about the brand's activities and expertise. For example, college brochures that are visually appealing and informative.

Video-audio programs and public service announcements promote cause-related marketing, promoting the brand and creating a powerful connection.

Annual reports inform stakeholders about the company's financial health and unique initiatives, like a brand's new partnerships and sponsorships.

Media relations, like press kits and releases, high-quality images, and relevant statistics, assist journalists in communicating the latest brand updates.

Websites integrate tools to communicate corporate values and messages to the audiences. For example, the company website provides information about its history, values, news, and corporate social responsibilities. It provides an interactive experience for customers.

Social media platforms allow brands to manage their reputation by directly interacting with customers and stakeholders through blogs, chat rooms, and forums.