8.18 : 网络营销 II

Businesses use a dynamic blend of online marketing tools, including search engine optimization, content marketing, pay-per-click, social media, email, and more.

Let's consider Domino's to demonstrate the variety of online marketing tools it uses to attract and engage customers.

SEO or search engine optimization aids in enhancing website visibility through strategic keywords and content to secure top search rankings.

It ensures that the brand features among the top results when a search query is initiated.

Content marketing features blogs and videos to update the customers about the latest offerings and deals.

It facilitates product comparisons and helps brands connect with the audience.

Pay-per-click advertisements placed on websites and search engines direct people to a company's website or online store.

Brand placements on Facebook, X, and Instagram create an impactful social media presence for brand visibility and promotions.

Personalized email messages nurture potential customers and help in building profitable relationships.

This integrated combination of online marketing tools helps brands provide a gratifying and captivating customer experience.