8.7 : 广告 II

Print and outdoor ads are two major forms of advertisements.

Print ads are promotional messages inked on paper and distributed via diversified outreach formats.

It includes newspapers, magazines, brochures, direct mail like postcards and catalogs, and packaging labels.

Advertisements in newspapers and magazines can be costly but have a broader reach. Meanwhile, brochures, catalogs, and packaging labels provide concise product information to the targeted audience.

On the other hand, outdoor advertising refers to engaging displays seen in public spaces.

The objective here is to capture people's attention and leave a lasting impact.

It includes billboards, transit ads, point-of-sale displays, guerrilla ads, and posters.

Both outdoor and print ads have brief exposure and may not effectively target specific demographics.

Print advertising is a mass marketing approach but is costly, and advertisers lack control over distribution and reach.

Conversely, outdoor advertising is cost-effective and provides extensive exposure but is subject to regulatory constraints.

The choice between the various print and outdoor formats is dependent on campaign objectives, budget, and target market.