marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

market equilibrium

Market Equilibrium

Chapter 4 Market equilibrium refers to the condition in a market where the quantity supplied matches the quantity demanded.
At equilibrium, the supply and demand ...

surplus and shortages

Surplus and Shortages

Market equilibrium is a balance between the quantities of goods supplied and demanded. When this balance is disrupted, shortages or surpluses occur.
A ...

the mathematics of equilibrium

The Mathematics of Equilibrium

The mathematics of market equilibrium can be understood by using the equations for quantity demanded and quantity supplied.
Consider a hypothetical ...

effect of shift in demand curve on market equilibrium

effect-of-shift-in-demand-curve-on-market-equilibrium

Effect of Shift in Demand Curve on Market Equilibrium

A shift in the demand curve can significantly impact the equilibrium price and quantity.
Consider an example of a bicycle market.
Suppose a new fitness ...

effect of shift in supply curve on market equilibrium

effect-of-shift-in-supply-curve-on-market-equilibrium

Effect of Shift in Supply Curve on Market Equilibrium

A change in supply or shift in the supply curve can influence the equilibrium price and quantity.
Consider a bicycle market.
If the government subsidizes ...

simultaneous shifts in demand and supply curves i

simultaneous-shifts-in-demand-and-supply-curves-i

Simultaneous Shifts in Demand and Supply Curves I

Shifts in demand and supply curves can occur simultaneously and in the same direction.
Consider a market for gasoline cars.
Suppose the economy is ...

simultaneous shifts in demand and supply curves ii

simultaneous-shifts-in-demand-and-supply-curves-ii

Simultaneous Shifts in Demand and Supply Curves II

Shifts in demand and supply curves can happen in opposite directions.
Consider a market for gasoline cars.
Suppose a technological breakthrough improving ...

price gouging

Price Gouging

Disasters or emergencies often disrupt a market&#39;s equilibrium. This leads to situations where demand spikes or supply drops, causing sellers to raise ...

Business - Microeconomics

Market Equilibrium

4.1 : Market Equilibrium

4.2 : Surplus and Shortages

4.3 : The Mathematics of Equilibrium

4.4 : Effect of Shift in Demand Curve on Market Equilibrium

4.5 : Effect of Shift in Supply Curve on Market Equilibrium

4.6 : Simultaneous Shifts in Demand and Supply Curves I

4.7 : Simultaneous Shifts in Demand and Supply Curves II

4.8 : Price Gouging