marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

cost of capital

Cost of Capital

Chapter 8 concept of cost of capital

Concept of Cost of Capital

The cost of capital represents the average rate a company must pay its investors to use capital.
It includes the cost of equity and the cost of debt.
The ...

required return vs. cost of capital

Required Return vs. Cost of Capital

The required return is the minimum return investors expect to earn from investing in a company.
It reflects the level of risk associated with the ...

cost of equity

Cost of Equity

The cost of equity is used to determine the rate of return that a company needs to provide to its equity investors to compensate them for the risks they ...

calculating cost of equity

Calculating Cost of Equity

Calculating the cost of equity is essential for businesses to assess the return required to compensate investors for their risk.
One common method to ...

cost of preferred stock

Cost of Preferred Stock

The cost of preferred stock represents the return that investors require on the preferred stock issued by a company.
This cost is significant because it ...

cost of debt

Cost of Debt

The cost of debt refers to the interest rate a company pays on its borrowed funds, such as loans or bonds.
It is a crucial part of a company&#39;s capital ...

calculating cost of debt

Calculating Cost of Debt

The cost of debt is the interest rate that a company pays on its debt, adjusted for any tax benefits.
It is an important component in calculating the ...

weighted average cost of capital

Weighted Average Cost of Capital

The Weighted Average Cost of Capital or WACC is a financial metric used to measure the average rate that a company pays to finance its assets through ...

calculating weighted average cost of capital

calculating-weighted-average-cost-of-capital

Calculating Weighted Average Cost of Capital

The Weighted Average Cost of Capital, or WACC, combines the costs of equity and debt, each weighted by its proportion in the company&#39;s overall ...

capital structure weights

Capital Structure Weights

Capital structure weights are essential in calculating a company&#39;s weighted average cost of capital. &#160;
These weights indicate the proportion of ...

Business - Finance

Cost of Capital

8.1 : Concept of Cost of Capital

8.2 : Required Return vs. Cost of Capital

8.3 : Cost of Equity

8.4 : Calculating Cost of Equity

8.5 : Cost of Preferred Stock

8.6 : Cost of Debt

8.7 : Calculating Cost of Debt

8.8 : Weighted Average Cost of Capital

8.9 : Calculating Weighted Average Cost of Capital

8.10 : Capital Structure Weights