The new product development (NPD) process typically consists of seven key stages:
Each stage is crucial in minimizing risk and increasing the probability of success for the new product.
From Chapter 5:
Now Playing
Creating Customer Value: Product to Experience
368 Views
Creating Customer Value: Product to Experience
1.3K Views
Creating Customer Value: Product to Experience
1.2K Views
Creating Customer Value: Product to Experience
319 Views
Creating Customer Value: Product to Experience
312 Views
Creating Customer Value: Product to Experience
426 Views
Creating Customer Value: Product to Experience
992 Views
Creating Customer Value: Product to Experience
381 Views
Creating Customer Value: Product to Experience
855 Views
Creating Customer Value: Product to Experience
233 Views
Creating Customer Value: Product to Experience
284 Views
Creating Customer Value: Product to Experience
271 Views
Creating Customer Value: Product to Experience
319 Views
Creating Customer Value: Product to Experience
167 Views
Creating Customer Value: Product to Experience
404 Views
See More
Copyright © 2025 MyJoVE Corporation. All rights reserved